Founded by 4 friends in 2017 after realizing that normal chewing gum is
made with plastic. Determined to change that, it took more than 1,5 years of experimenting in the home kitchen, before they finally managed to develop a plastic-free alternative.
True Gum is socially responsible start-up, making chewing gum with sap from gum trees that grow in the Central American jungle. Together with local farmer cooperatives, True Gum gives the native
chicleros a reason to preserve the trees of the rainforest.
And if you want something done right, then you sometimes have to do it yourself. So now they’ve built the worlds smallest chewing gum factory in Copenhagen, Denmark, where every piece of True Gum today is passionately made.